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Pacific City

CompanyRSM Design
Lead DesignersSuzanne Redmond Schwartz
Design TeamKyle Richter, Jeff Hertzler
ClientDJM Capital Partners Inc
CreditsAllison Richter Photography
Prize(s)Silver in Print / Wayfinding & Environmental Graphics
Project LinkView
Entry Description

At Surf City USA, Pacific City is a gathering point for makers, retailers, and visitors. Positioned to offer a non-traditional shopping experience, Pacific City aims to pay homage to the coastal surf culture while providing a new playground to shop, dine, and relax. RSM Design created an eclectic expansion of the brand into the built environment and wayfinding design system to complement the unique blend of coastal comfort amidst craftsman inspired beach bungalow architecture. Environmental graphic design elements were incorporated throughout the site becoming fresh Instagram Moments.