Creative design is critical to the success of this guide to the many popular programs and activities offered by the City of Moreno Valley’s Parks & Community Services Department. Because the majority of its text is repetitive times/dates/location/cost information, creative design is essential for keeping readers engaged and eager to explore the entire publication. It begins with a fabulous cover design that couldn’t be more effective at drawing readers into what they immediately discover is a joyful and playful tour of exciting community activities for all ages.
Answering, ultimately, to a client base of 214,000 residents, the City of Moreno Valley’s media and communications team, MoVal Media, brings together the award-winning video, graphic-design and writing talents of a seasoned group of public-sector PR experts. Our daily challenge is to create attractive and memorable products and campaigns around municipal initiatives and policies that can span the city’s diverse cultural, age and language demographics to effect change, understanding and broad support. The MoVal Media team and individual members have earned numerous awards, including two Emmys.