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GoPro Rebrand

UniversityArt Center College of Design
Lead DesignersChing-Fa Lung
Design TeamDesigner: Ching-Fa Lung, Instructor: Simon Johnston
Prize(s)Honorable Mention
Entry Description

GoPro has a bigger future, not only making the action camera but also creating a platform for people to share and watch how others grow as professionals.

The new identity of two triangles implies the movement of moving up, betterment, and ultimately becoming pros. By stacking two triangles in an unusual way, it also signifies the dynamism of the challenges that users would be capturing. Geometric logotype compliments with the hard-angled shape triangles. These new angles from both elements represent the new angle of how we see the world through the lens of GoPro.


Ching-Fa Lung is a graphic designer who specializes in identity development that spans across multiple platforms. His design research is a harmony of understanding human behavior and narrative storytelling. By balancing creativity and rationality, he identifies and creates visual communications in dynamic ways.

Other Awards and Prizes

Golden Bee Global Biennale of Graphic Design 2020 Poster Exhibition
Poster Selected, SciFest LA, Dimension poster

UCDA Design Awards
Excellence Award, GoPro rebrand, Identity Systems Design
Excellence Award, Bean Magazine, Editorial Design
Excellence Award, Refracting Reality, Book Design
Honorable Mention, SciFest LA, Identity system

Graphis, New Talent Annual 2020
Gold Award, Refracting Reality, Book Design

Graphic Design USA 56th Awards
Winner, Refracting Reality, Book Design

Graphis, New Talent Annual 2019
Silver Award, SciFest LA, Identity system

Art Directors Club, 97th Annual Awards
Bronze Winner, SciFest LA, Identity system

The Society for Experiential Graphic Design (SEGD)
Finalist, SciFest LA, Identity system

Taipei Fringe Festival
Winner of Thumbs Up and Genuinely Fringe, kiWorld, projection performance