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Golden Ghost Awards

Lead DesignersXuan-Yi Yeh
ClientDentsu Taiwan
Prize(s)Gold in Print / Corporate Identity
Entry Description

Dentsu Taiwan, with the spirit of Tokyo Dentsu Inc., held the Golden Ghost Awards for an in-house advertising creativity competition. The ghost symbolizes the men who have a creative talent. Using staggered logotype and geometric forms of the alphabet, ghostly symbols are depicted. Designs are composed of three components (horns representing creativity, eye representing art direction and teeth representing copywriting), all of which yields auxiliary graphics combined and assembled in interplay.