Beacon is Uber’s magnetic dashboard-mounted visual communication device that helps drivers and riders find each other faster and more reliably. Its sensor technologies provide more accurate pickup and dropoff coordinates. Its unmistakable U-shaped light wraps around the sides for high visibility and makes car recognition a snap, even in bad weather. The light’s color can be customized on the app or flash for colorblind users. The back of Beacon features an LED matrix display that faces riders and gives safety tips like “wear your seatbelt.” Beacon truly streamlines the rideshare experience.