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Communicating spiritually with heaven and earth.

CompanyHsiuping University of Science Tech
Lead DesignersWen-Chun Fong
Prize(s)Silver in Print / Print Advertising
Project LinkView
Entry Description

The sofa series of TW.U.C.M. was developed with stress on the material combinations of wood and leather and of cloth and wood.
Advertisements for magazines create new lifestyles and spaces for consumers in Taiwan using different arrangements and configurations of the soft series products and furniture, revealing consumers’ feelings of being relaxed, carefree, unhurried, calm, deep, and open at home. What these advertisements show is exactly what the ancient philosopher Zhuangzi said about “communicating spiritually with heaven and earth”. We pray that the world will be safe during COVD-19.