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Manta Air Branding

CompanyEquus Design Consultants Pte Ltd and Brand Courage Pte Ltd
Lead DesignersAndrew Thomas, Chew Kok Hsiung
Design TeamJY Foo, Eng Chun Pang, Lim Teng Hong
ClientThe Reollo Group
CreditsStrat Dir:Colin Anderson, Acct Dir: Florian Luthi
Prize(s)Silver in Print / Corporate Identity, Bronze in Multimedia / Brand Identity
Project LinkView
Entry Description

Manta Air is a new airline serving the resort islands in the Maldives, connecting them with the Maldives main airport. We were appointed to brand Manta Air as a premier transfer service with a tropical feel, and an extension of the hospitality experience. Our brand identity combines a handwritten script with a stylised manta ray motif. The flowing contours of our brand mark combined with the aqua colours of the Manta motif evoke the Manta Air promise - a seamless travel experience leading to a tropical paradise.

Strategy, branding, plane liveries, uniforms, digital and print collateral