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Behind The 90 Campaign

CompanyStudio Behind Ninety Sdn Bhd
Lead DesignersThing Sheng Lai
Design TeamDania Mah, Chein Shyan, Sam Tan
ClientStudio Behind Ninety Sdn Bhd
Prize(s)Bronze in Multimedia / Social media campaign
Project LinkView
Entry Description

"Behind The 90" is a self-promotional project where our studio tells slices of studio life through visual posters.

The project has 2 goals:
(1) Share studio tales and behind the scene happenings such as field/company trips, studio outings and birthday surprises etc.
(2) Experiment with different art directions that showcase the flexibility, versitality and capability of our studio work.

On average, our studio creates 2 posters per month. They are published on the studio's social media platform as well as printed out as merchandise for sale.


We focus on creative illustrated animation and developed a complete comprehensive of strategic consultancy, elaboration and development of creative solutions and adaptation on different medium.

Other Awards and Prizes

2017 - Muse Award - Gold Winner
2018 - The Asia Illustrations Annual Awards
2018 - World Illustration Award Winner - Professional Winner
2019 - The Northern Illustration Prize Winner - Winner
2020 – 13th IDA Design Award – Bronze Winner