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HKDA Global Design Awards 2018 Awards Exhibition

CompanyOval Design Ltd
Lead DesignersDennis Wong
Design TeamDilys Cheung
Project LocationHong Kong
ClientThe Hong Kong Designers Association
Prize(s)Silver in Interior Design / Museum, Exhibits, Pavilions and exhibitions
Project LinkView
Entry Description

HKDA has deployed pixels for the main visual of GDA2018 and the theme of convergence and divergency. To echo with the theme, a hanging installation made with 400 recyclable carton boxes, projected with animation was a visual anchor. The intent is to project brand presence as the three giant letters GDA that could be vividly seen when the boxes were overlapped and pieced up in a new perspec. Another 1,400 boxes were arranged in different configurations for displaying the award entries. We have created such a non-didactic, warm and cozy environment for elevating appreciation of creativity.