HKDA has deployed pixels for the main visual of GDA2018 and the theme of convergence and divergency. To echo with the theme, a hanging installation made with 400 recyclable carton boxes, projected with animation was a visual anchor. The intent is to project brand presence as the three giant letters GDA that could be vividly seen when the boxes were overlapped and pieced up in a new perspec. Another 1,400 boxes were arranged in different configurations for displaying the award entries. We have created such a non-didactic, warm and cozy environment for elevating appreciation of creativity.