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The Outlook

UniversityAcademy of Art University
Lead DesignersHaolai Zhou
Prize(s)Bronze in Print / Corporate Identity
Entry Description

The terrible sanitation of Chinatown should be noticed by public in San Francisco. The Outlook is a new brand with the theme of cleaning Chinatown. The logo design is by incorporating a Chinese Character and meaning of clean and fresh. Using the three representative Chinese gifts is to present Chinatown and its environment. The form of high contrast shows the bad sanitation of Chinatown for now and the beautiful Chinatown in the past. The posters are hand-made, and all garbage and cigarette butts are collected from Chinatown. Designed mobile app and brand book can be used for special events.

Bio

Graphic/Digital/Marketing designer, AIGA member. Personally worked in a very diligent manner, and proved to be a critiqued person, a speeding learner and an experienced team-worker. Passionate of design, sketching, observation, and solving problems.

Other Awards and Prizes

A’ DESIGN AWARD WINNER 2019–2020, BRONZE, For “Silence is Not an Option”, Conference Design
GDUSA 2019, AMERICAN GRAPHIC DESIGN AWARD WINNER
DNA 2020, PARIS DESIGN AWARD WINNER
IDA 2019, GOLD Category: “Option”, Print-Posters
IDA 2019, SILVER Category: “Typographic Conference Design”, Print-Posters
IDA 2019, BRONZE Category: “Typographic Conference Design”, Print-Collateral Material
IDA 2019, BRONZE Category: “The Outlook”, Print-Corporate Identity