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Mercury Annual Report

CompanyInsight Creative
Lead DesignersBrian Slade
Design TeamDavid Storey, Eddie Berla, Kellie Pruden, Tim Sumner, Madison Ford
ClientMercury
Prize(s)Bronze in Print / Annual Reports
Entry Description

To demonstrate Mercury’s brand proposition, we developed the single-minded theme of choice. Choices that let customers enjoy energy more. But choice needed to be more than a creative idea & core to the reader’s experience. This starts with selecting a print or online experience.

We wanted the report to feel connected, balancing big feature spreads with many smaller real, on-the-ground stories, facts & numbers. For print we chose a high-end magazine style, shape & paper stock to add energy & pace. Two-covers gave the reader two ways to engage with the report: financial or storytelling.