Submit your design to 2021 IDA DESIGN AWARDS


Share on Social Media


Lead DesignersVeronique Seigle
Project LocationBIARRITZ, FRANCE
CreditsPhotos by Mathieu Vilasco
Prize(s)Gold in Children Products / Pregnancy & Maternity
Project LinkView
Entry Description

MAMA HANGS is the first registered baby carrier clothing brand, combining simplicity, comfort, safety and style. It aims to help active and urban parents in their everyday life.
No need to bring all your childcare equipment anymore to take your baby to the daycare or to travel.
The range, mainly made of GOTS-certified organic cotton, allows you to keep the same clothes all day long thanks to its innovative system. Once closed, nobody will see that you are wearing a baby carrier accessory.
The system is tested (according to the 91-1292 decret about the risks prevention resulting of nursing).


A mother for almost 2 years, the idea for Mama Hangs came when our daughter Romy was one month old. I would take her everywhere, while she slept on me in a sling. Then, I started speaking with friends who told me about the limits they encountered with baby carriers accessories.
Having a decade of experience in product creation for sport brands and being convinced that the benefits that come from carrying your child are irreplaceable, I matched my professional experience to my personal convictions to concept something with a design that suited my ergonomics, my baby’s physiology and my style.