Submit your design to 2021 IDA DESIGN AWARDS

 

Share on Social Media

Cloudy Tea

CompanyLinshaobin Design
Lead DesignersShaobin Lin,Xianqi Cai
Design TeamLinshaobin Design
ClientRunyuanchang
CreditsPhoto by Yanpeng Chen
Prize(s)Bronze in Print / Packaging
Entry Description

Grown at 1700 meter above sea level, in the pristine deep forest of Yunnan province, cloudy tea is prized for its rich and special aftertaste. Yet, tea is not just a drink, it holds a prominent position in Chinese culture.Designer exactly understands its cultural significance and reflect that on his design. On both sets of packaging,unfolding the scroll will reveal the poetic landscapes illustrations offset printed on white and yellow kraft paper.The paper strings holding the packaging together adds a sense of human touch to the design.