Submit your design to 2021 IDA DESIGN AWARDS


Share on Social Media


Lead DesignersLars Krückeberg; Wolfram Putz, Thomas Willemeit
Design TeamGRAFT
Project Locationworldwide
ClientDaimler AG
CreditsPhoto: Hiepler Brunier
Prize(s)Bronze in Architecture Categories / Retails, Shops, Department stores, Mall
Project LinkView
Entry Description

For three years, GRAFT has been working on concept development and engineering creating design guidelines and planning tools that will be implemented at Mercedes-Benz sales and service locations around the world. The planning catalogue ranges from specifications for the facade and roof design to the interior design of customer contact areas, including media integration and furniture design. The world’s first retail outlets with Mercedes-Benz’s new brand identity can already be seen in car dealerships in Hong Kong, Beijing, Budapest and Istanbul.