The Hague celebrates a 200year 'city by the seaside'-anniversary with dozens of festivities and exhibitions. Not only on the beach, but throughout the city.
For this campaign we came up with an overall look-and-feel, communication concept, designed the total identity and all communication items. Goal is to generate more (inter)national) incoming tourism and create more national awareness. Also the local community is fully involved in the activities. The core message is about the unique destination of The Hague. As city by the sea, The Hague has a unique selling point in Northern Europe.