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NBA Identified

Lead DesignersJon Berry
Design TeamJon Berry, designer
ClientNBA, The Marketing Arm
CreditsJohn Suits, Matt Keltz, Brian Keltz: Marketing Arm
Prize(s)Gold in Multimedia / Broadcast Design
Entry Description

A video for NBA's in-house marketing team highlighting the new NBA identity, including the subtle changes to the logo, color, type, and universal graphic system.


Jon Berry is an award-winning broadcast designer/animator and creative director of television branding, motion graphics, promotion campaigns, main title design and show packaging.