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Marble Bar

CompanyWordsmith Advertising
Lead DesignersRoss Connard
Design TeamRoss Connard, Beau Higgins, Yousra El Garah, Fatih Melek
ClientFairmont Quasar Istanbul
Prize(s)Silver in Print / Collateral Material
Entry Description

A contemporary take on heraldic style designed to evoke an English gentleman’s club for this bar at Fairmont Quasar Istanbul. Taking its name from the exquisite Palassandro marble from which the bar is made, the logo is ideally suited for use on custom highball glasses and beer schooner glasses. For the menus and collateral, the focus was on premium natural materials, like custom-dyed leather and marbled paper that set off the long-copy menu telling the stories of famous cocktails and whiskeys. The menu’s highlight is an ultra-thin ceramic disk to create the effect of the logo engraved marble.