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The 'Boom' Awards (Best of Organic Market)

CompanyMad River Ltd
Lead DesignersSimon Gater
Design TeamSimon Gater, Phil Silk
ClientSoil Association
Prize(s)Silver in Print / Collateral Material
Entry Description

Our brief was to create a new concept to refresh the ‘Organic Awards’, making them more considered and urban to encapsulate the target consumer and reflect the current positioning of the organic category. Our concept, the ‘BOOM’ awards - Best of Organic Market - works on different levels, from a deep resonating sound to carry the message to a wider audience, through to an urban exclamation mark. Our design uses a simple, clean approach with a colour range that is fresh and steers away from the obvious ‘organic’ palette. Strong, bold and robust design treatment reflects the essence of the word.