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Juicero

Companyfuseproject
Lead Designers
ClientYves Behar
Prize(s)Silver in Print / Packaging
Project LinkView
Entry Description

Juicero is a home cold-press juicing system, with Packs
full of farm-fresh produce that arrive weekly to your
home. While the juicer itself is a minimal, discreet and
elegant machine, the Juicero Packs needed to provide a
juxtaposition, full of life and energy. The Packs needed
to show clearly the fresh produce offered inside,
balancing personality with a clean aesthetic.

The Juicero juice Packs reflect an optimistic and dynamic
aesthetic – with custom patterns to personify the fresh
fruits and vegetables inside. Each Pack design, printed
directly on recyclable material, has a unique, brightly-
colored pattern that balances the appetizing appeal of
the juice with a sense of playfulness; the same energy
that you get when drinking its contents.