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Cobalt

Companyfuseproject
Lead Designers
ClientYves Behar
Prize(s)Silver in Print / Logos, Trademarks and Symbols
Project LinkView
Entry Description

Cobalt is an indoor security robot, utilizing 60+ sensors
to detect and report anomalies in the workplace. A fabric
skirt hides technology equivalent to an autonomous
vehicle, making the robot a friendly presence in the
office. A human co-pilot, located offsite, is able to video
in for human interactions and support when needed.

The central motif of the Cobalt brand identity is around
the balance of approachability and discretion, carried
across from the design of the product. The logo
highlights the ‘CO’ of Cobalt, as the collaboration
between human and robot (co-robot) is core to the
business. Fluid, continuous motion guided the design of
the letterform in the logo. The delicate custom font is
used in contrast to the traditional heaviness of robot
companies. Cobalt stone and cobalt deep blue are the
core brand colors, with the possibility to customize
fabric colors to match interior décor and furniture.