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Lead Designers
ClientYves Behar
Prize(s)Silver in Home Interior Products / Kitchen Appliances
Project LinkView
Entry Description

Juicero is the first accessible at-home cold-pressed
juicing system. The company provides farm-fresh
produce, perfectly chopped and packaged, and delivered
straight to your door within days of being picked. Our
challenge was to put the engineering capabilities of an
industrial juicer into a compact countertop device, while
still making it a desirable object to have in the home.

The front door is made from aircraft grade aluminum; it
integrates the juice Pack seamlessly before the door
locks shut with a simple click. The inside is one
continuous rubber lining, made of a robust mixture of
flattened and flexible silicon and triton and allowing it to
withstand four tons of pressure while controlling the flow
of liquid. A single button begins the juicing process, and
once complete, the door opens to reveal the flat Pack
and no mess.