Over the past decade, the amount of personal data
created and accumulated has skyrocketed. More photos,
videos, and social posts have been created this past year
than all previous years combined. To help position
Western Digital within this evolution, we developed a
next-generation design language that transforms the
external hard drive into a personal object of desire.
The My Passport design language and point of focus is
placed at the center of the product, with a split
composition in two halves. The monolithic rectangular
blocks are reduced to their most minimal outer shapes:
crisp edged boxes that efficiently package the
technology inside and keep the overall product size to a
minimum. The base is a beautiful, textured foundation
while the top expresses a clean and minimal surface.
These two parts meet halfway in a detail we call ‘Lifeline,’
the intersection between the physical and digital worlds.