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Yizheng Brand Experience Center

Lead DesignersLin Wei
Prize(s)Bronze in Interior Design / Interior Lighting, Bronze in Interior Design / Commercial
Project LinkView
Entry Description

Yizheng Stationery is a market leader in children erasers in China. This experience centre, though grounded in this category, does not target children directly. This space is situated in their factory, to enhance the sales journey for their visiting distributors and foreign buyers. Other spaces like this in China focus on production and manufacturing prowess. Here we decided to focus instead on establishing emotional connections and making intriguing exhibits with rubber as material. The pendant lights are made from rubber and two lighting lighting installations with made with rubber blocks.