“Looking through the magnifier glass inside a bee hive”. The package is loyal to the headquarters of these amazing creatures – classifying the types of bees, describing their secret lives and bringing more information about the complex process that is taking place inside the hive. The jar is shaped like a bee hive and made of natural materials like wood - to strongly suggest the character and value of the product. Resembling with a treasure map, the label is telling the story inside the bee hive. The creative execution is a playful selection of handcrafted bee illustrations and brings the customer one step closer to the natural hive, tasty organic product and its benefits. More than just a label design, the concept wants to reinforce the importance of understanding all the natural processes and their major role in the world ecosystem.