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Movado Edge

Companyfuseproject
Lead DesignersYves Behar
ClientYves Behar
Prize(s)Gold in Other Products Designs / Other Products designs
Project LinkView
Entry Description

We explored a new way to craft a watch with numerous
form and material experiments that led to a simple
concave shape. To accommodate for the raised dot, we
worked with Movado engineers to elevate the watch
hands, creating an additional, delicate dynamic. The
most notable design element on the dial is the textured
ridges that outline the circumference. Sixty ridges in
total, one for every second in a minute, or minute in each
hour, that elegantly balance minimalism and intricacy. By
carving out the interior volume made of an aluminum
textured surface, we were able to give it life and
reflectivity. The machined, subtle 3-dimensional ridges
arranged in a circular pattern reflect the light in patterns
that constantly change. Like the movement of the sun
throughout the day reveals the topography of the earth,
the Edge dial relief plays with light and transforms.