The ForteMasso winery is in Piemonte and therefore
has to measure itself on the market with some of the
best players in the sector.
The branding operation adopted by the agency Raineri
Design has had to consider a variable as burdensome
as it is fascinating: history.
Raineri Design has created a lettering, a brand and
bottle label in perfect Piemonte/French style, thus
reconstructing the elements in a philological but
evolved fashion, reflecting the geographical area and
utmost level. Contextually a detailed strategy has been
created in which the values of the brand, market
positioning and completeness of the range are
The lettering has been designed specifically for
ForteMasso, and is an integrated part of a more ample
Branding project which includes the holding and the
other wineries in the group Agricole Gussalli Beretta.