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Pinkberry Valentine's Promo

Lead Designers
Prize(s)Gold in Multimedia / Online Advertising Design
Entry Description

Upon popular demand, Pinkberry announced that the original and green tea flavors would be swirled together for the first time. This event happened to coincide with Valentine's Day, so the promo illustrates that the two magnetically attracted flavors have fallen in love. Tasters fell in love too, and the swirly duo remained on the menu permanently.

Bio

Yolanda Santosa graduated from Pasadena's Art Center College of Design in 2000. She launched her career at renowned main title studio yU+co, where she lead such projects as Desperate Housewives, Ugly Betty and Zack Snyder's 300. In 2006, she shifted out of motion graphics and founded her branding company, Ferroconcrete. She was awarded the Pinkberry account and was put in charge of all brand and marketing strategies. She has managed the Pinkberry brand through their rapid expansion from 1 to 60 stores nationwide. In her spare time, Santosa has taught design courses at Art Center, and is currently an active guest speaker. She has earned many accolades, including 3 consecutive Emmy nominations. Santosa believes that Ferroconcrete has allowed her to explore the loyalty that people have to the brands that surround them. She believes design applies to just about everything, including designing her own life.