The festival 'Gouda bij Kunstlicht' (Gouda by ARTificial light) takes place in the december month and evolves around light. The city is renowned for its candles, the event for its art exhibition; hence the name. The city of Gouda has a very divers population and so the festival contains not only international light art but also, performances, an ice-skating ring, beautiful lit stained glasses of the cathedral, a christmas market and the lighting of an enormous christmas tree. We had to bring the people, the organizations (commerce, art, church) together in one design which was a challenge but in which we succeeded. We designed several items incl. the logo, program brochures, flyers, the overall poster and the posters for each individual part of the festival.
We enjoy working at the cutting edge, challenging ourselves and those around us, looking further than the length of our nose. Our way of working is between that of a design studio and an ad agency. We create conceptually and strategically strong projects with clear, clever designs and solutions. We think before we act, but we act before we talk. That is what we call Smart Design.
Smart Design on a daily basis means that we work for very different clients, like museums, cities, government, educational institutes, charity but also pr-marketing agencies and commercial clients. We like to work on total concepts, to create not only the logo but also the name of the product, the image, the message, the strategy. This results in a strong graphic design in which the form follows the content. And because of this we are a multi-disciplinary agency that works in the field of identity design, publication design, event design, exhibition design, campaign design.