Entry Title: "20 YEARS COUNTING"
Designer(s): Alejandro Salas†, Marcela Landgrave. Ana Arteaga, Ofelia Hurtado, Manuel Cozar, Carlos Fernandez, Eduardo Esparza, Paulina Gabutti, Arely Carrasco and Diego Salazar, in collaboration with Museum+., Mexico
Company:LATEX
Category: Multimedia, Professional
About the Artist

Entry Description: To celebrate its 20 year presence in the country, the audience measurement firm IBOPE AGB Mexico, sought to make themselves known to the mass audience and decided to expose some of the information collected over the decades, into a format for public exhibition during a month in the National Anthropology Museum. Museum asked us to develop the exhibition concept from information provided by IBOPE, we created the curatorial texts, scripts, graphics, multimedia and audiovisual production. We translated hard data into a series of pieces that clearly explained and accessible to the visitors, the main points of the functions that run inside the IBOPE for the communications industry and its impact on daily life of Mexicans. Floors graphics in a media time line as introduction, we cover the importance of counting for humanity from ancient times to the modern methodologies oriented to media sector in a video. We remember our last 30 years lifestyles with 3 rooms, we show our use of radio and television in some infographic walls, a motion graphics video to know about tv rating, an audiorama as listeners, wall cedules and graphics of consumer profiles and how they are measured impacts of outdoor advertising, interactive applications to know the habits of Internet users, among others pieces, using the main corporative color palette to create a subtle IBOPE positioning in to the exhibition. This exhibition was a successful project based on communicaction graphic design which had an attendance of more than 20,000 visitors, exceeding four times the original expectation.